The world’s only not-for-profit ball manufacturer and brand
We ensure the lifecycle of each ball we produce helps to grow happier, healthier, more empowered communities – creating equal access to employment, play and vital health education.
Our Products
More Than Just a Rugby Ball.
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Relating our work to the UN’s SDGs means we are able to strengthen our performance, account for impact, and clearly communicate our progress while working closely with public, private and third sector organisations to support the world’s sustainable development agenda.
adults from vulnerable job groups are economically empowered through employment and entrepreneurship
children facing disadvantage given access to sport through our inclusive sport programmes.
young people empowered to live healthy lives through innovative health education programmes.
Recent News & Blog
Discover how sport is creating jobs, improving health, and transforming communities across Africa.
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- Alive and Kicking
- Ghana
- Kenya
- UK
- Zambia
There is something quietly profound about a football. It needs no language. It crosses borders, breaks silences, and brings strangers...
Sport In Action, in partnership with Alive and Kicking, has been implementing Mental Health Education since 2021, initially in Lusaka...
A key part of Alive and Kicking’s strategy is to ensure young people with visual impairments have the opportunity to...
