Pepeta 60 – a keepy-uppy competition that is designed to encourage young people to get at least 60 minutes of physical activity per day – has launched in Kenya! The health promotion activity is being run in partnership with Safaricom and Nakumatt stores. As well as raising awareness about the need for regular physical activity, the promotion is also raising money to train football coaches at 6 schools for visually impaired children. Each school will also receive a donation of 5 sound balls – footballs with ringers in them that are used to play blind football.
It is estimated that by 2030, the major cause of death in Africa will be non-communicable diseases, connected to inactivity. With 91% of Kenyan adolescents not undertaking 60 minutes of activity a day and the levels obesity in the country rising – currently 17% of girls and 7% of boys under 18 are considered obese; 25% of women aged 18-49 are considered obese- the awareness raising activity is timely. Pepeta 60 is designed to raise awareness about the importance of physical activity among young people, whilst making sure that visually impaired young Kenyans are not excluded.
By improving access to sport for visually impaired young people by training skilled coaches and providing quality equipment, Alive and Kicking is helping this often marginalised group in society to fully participate in the country’s great passion: football.
Visit Alive and Kicking at various Nakumatt stores in the main shopping malls in Nairobi over August, show us your Pepeta skills to win a prize, and buy a ball or make a donation to support visually impaired young Kenyans!