Alive and Kicking balls are hand-stitched in areas of high unemployment in Africa.

Their production keeps 140 people in Nairobi, Lusaka and Accra in full-time work.

Each of our staff supports an average of six people with their wage, meaning we directly support a community of over 800.

More than half of our stitchers have never been in formal employment before.

The majority of our balls are sold through African retailers, including Nakumatt, Shoprite and Game.

Our leather balls have been proven to be twice as resistant to puncture as the usual synthetics and can be customised with logos and messages.

That’s why organisations like UNICEF, UEFA, Arsenal and Coca-Cola have used our balls for their projects across dozens of African countries.


All of our leather balls are individually screen printed by hand.

Not only does this ensure that the utmost care and attention goes into every ball, but it also allows us to increase the impact of our work.

It allows us to turn our balls into health educational tools; the balls in our health awareness programmes bear simple health messages, allowing the information to be absorbed over time.

It allows us to promote a range of causes, from peace and reconciliation to wildlife conservation.

It allows us to create customised balls for individual and corporate clients, including UNICEF, the Red Cross, Arsenal and DHL, to name a few.

It allows our skilled printers to continue practising their craft and to continue earning a fair living.

WE Play

Children have a right to play.

And being able to fully realise that right involves having access to basic sporting equipment.

We have made over 700,000 sports balls since 2004, and each one has given someone, somewhere the chance to play.

It is a common sight across Africa to see children making improvised footballs from plastic bags and string. For many children, an Alive and Kicking ball is the first real ball they have ever played with.

Our balls are mostly sold through African retailers, with customers choosing our leather balls for their durability and value for money.

Around 20%, over 120,000, have been donated to schools and community projects that would otherwise be unable to afford them.




2.75 million people are living with HIV/AIDS in Kenya and Zambia and 3.5 million people contract malaria every year in Ghana.

We believe that sport can play a significant role in reducing the effect of preventable disease across Africa.

Football is an ideal way to engage young people and give them the means to live healthy and productive lives.

We use football to educate young people about their health by training local coaches to deliver health educative training drills to their teams.

By training local community leaders to deliver health messages themselves, we aim to ensure that our work has an ongoing impact.

Working with specialist health partners like Tackle Africa, we have trained over 300 community coaches since 2012.

We have also run a range of other innovative health and social inclusion projects, including football for the visually impaired, staff health workshops, and entrepreneurship schemes.


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